1. Be present
Social media is the perfect space to keep your customers updated and engaged with your business. Whether you’re preparing for reopening or already back to business, giving your community updates and keeping in touch, helps them to feel reassured and valued.
2. Understand your data
Analytics tools can help to better understand your audience. Make use of Facebook Analytics to identify any potential changes in customer behaviour, such as the time of day your followers are active. You can also use Instagram for Business data to analyse posts with high engagement or content that resulted in the highest increase in new followers.
3. Experiment with stories and live
Whether it’s Instagram, Facebook or Snapchat, stories provide a different exposure for your brand, separate to that of the main feed. Live content, on the other hand, can take many forms, from live Q&As to interactive interviews and more.
4. Use relevant hashtags
If you’re new to hashtags, do some research into tags associated with your business and industry. It can also be very useful to look at other business accounts similar to yours to see what they are using. There are also various free tools available, like Display Purposes, where you can type in any hashtag and it will bring up a list of associated tags that you may use.
5. Do good
If you’re able to, you could run a small competition to raise money for your local hospital, care home or a charity of your choice. Many charities had to cancel their fundraising campaigns and events, and need all the help we can give. People remember the good things that your company does.
6. Keep blogging!
Blogging for your business is key as it gives you content to share via social media channels and encourages traffic to your website. It’s also the cheapest form of improving your online presence.
7. Get help
If you just don’t have the time to take care of all your Social Media accounts, why not hire a professional team to do it for you? At Azure Communications, our Marketing and Design Teams can help you to communicate with your clients and to have a professional and updated online presence.
Contact us to learn more at firstname.lastname@example.org or call us (0)1 531 2695