According to the U.S. Postal Service, overall mail engagement has increased since 2012. 98 percent of people check their mailbox daily, and 77 percent sort through their mail immediately after they receive it. Credit unions and banks can benefit from sending their members mail pieces.
Keep consistent communication
Consistent communication for banking and financial services is important to keep your members informed about your services.
Consistent communication helps you to increase your engagement and improve customer satisfaction.
Deliver important information
Through transactional mail, you can send updates to your members on their accounts and your services.
By sending a mail piece to your current members, you can introduce them to a different offering, showing the benefits of products or services they are not yet part of.
Personalise customer experiences
40% of banking customers go for financial providers that offer them more personalized service.
Mail marketing allows financial services providers and advisors to personalise their members’ experiences by sending personalised messages and offerings.
As you are contacting your current members, you can use your data to send them unique mail pieces. You could send:
- Anniversary Thank You notes
- Offerings on products and services that might attend to their unique needs.
By personalising their experience, you can increase your customers’ satisfaction. In fact, 96% of marketers who spend time to personalise their customers’ experience reported improvement in their relationships with customers.
Segment your audience
When sending a mail piece, you can segment your campaign between acquisition and retention. To your current members, you can send them a direct mail thanking them for their partnership and offering new services and benefits. To your prospective clients, you can send a semi-personalised piece showcasing the services offered by credit unions or banks.
Welcome new members
Your financial services welcome mail is a way to thank your new members for choosing your institution. It helps you introduce your financial services to them and encourage them to engage with your business.
Send newsletters and updates
Send announcements to introduce new features to your users and get them excited about it.
You can also use your newsletter to educate your members. Use direct mail to position your company as a trusted financial advisor and educate your members.
Door drops are a powerful and cost-effective marketing tool. 89% of consumers remember receiving a door drop mailing, which is more than any other marketing. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pin board or in the kitchen drawer.
By segmenting your message, in acquisition and retention for example, you can be significantly more selective with which households receive your leaflet; reducing distribution wastage and focusing the distribution on people of most relevance to your business.
You can, for example, use our unique technology to target non Credit Union customers in your area and do acquisition door drops for a cash back mortgage switcher campaign
Azure Communications has the experience and expertise to help create the next mailing campaign for credit unions or banks. Call us at (0)1 531 2695 or email firstname.lastname@example.org