Why you should work with an FSC® Certified Printer

Why you should work with an FSC® Certified Printer

What is FSC®?

The Forest Stewardship Council® was created in 1994 to halt deforestation and safeguard our forests. The Forest Stewardship Council sets specific standards for forested products — including paper and wood — to promote good forest management. 

Why Should My Business Use FSC®-Certified Paper?

FSC® certified
Source: Freepik

There are several benefits to using FSC-certified products and working with a printing company that is FSC certified. According to the FSC, research has found that utilizing these products has the potential to enhance your public image and connect with consumers. 50% of the UK public recognise the FSC logo (GfK 2014) and 72% are very or fairly likely to give preference to FSC certified products (YouGov 2015).

By using FSC® paper you can be confident that the paper used is from well managed forests and has an audited trail straight from the source to delivery.

FSC® paper comes from responsibly-managed plantations

An FSC® certification ensures that landowners use responsible forestry practices. This confirms that the forest is being managed in a way that preserves the natural ecosystem and benefits the lives of local people and workers, all while ensuring it remains economically viable.

How do I know if my product is FSC® Certified?

Products that are made from wood or paper from FSC® forests can be marked with the FSC® logo. When buying an FSC® certified product it has gone through the Chain-of-Custody system, where the timber or paper used has been tracked at every stage throughout the supply chain until the end. Purchasing a product with the FSC® logo means that your product has come from an FSC® certified forest and/or controlled sources or from FSC® certified recycled material.

There are three types of FSC® label to look out for: FSC 100%, FSC Mix or FSC Recycled.

FSC 100%

This label means that the wood within the paper is sourced from FSC® Certified forests. These types of forests are independently audited to meet the FSC’s® principles and criteria and managed with the people, wildlife and environment taken into consideration.

FSC Mix

This label means that the wood within the paper has FSC® Certified material, recycled material or controlled sources. The latter being risk assessed to ensure no illegal logging, genetically modified trees or violations of civil or traditional rights are taking place.

FSC Recycled

FSC Recycled means that any wood in the paper comes from reused material pre or post-consumer. Pre-consumer materials are items that are unfit for end users such as damaged stock, offcuts and sawdust. Post-consumer materials are recycled materials that have been used for consumer or commercial use.

Contact us now!

Azure Communications can help you to produce FSC® certified printed material. Call us at (0)1 531 2695 or email sales@azurecomm.ie

Azure Communications is delighted to become FSC® certified

Azure Communications has obtained certification in accordance with the Forest Stewardship Council® (FSC®) Chain of Custody Standards.

The Forest Stewardship Council (FSC®) is a non-governmental, non-profit organization that promotes the responsible management of the world’s forests. By adhering to practices listed in our FSC® certification, we are a vital link in a “chain of custody” which ensures that forest products (in our case, paper) can be traced from their final manufactured product all the way back to the well-managed forests from which the raw materials were harvested.

FSC®
Source: Freepik

About the Chain of Custody (COC) Certificate

The FSC® Chain-of-Custody certification traces the path of products from forests through the supply chain. In the case of printed materials, FSC® certification means that the products were printed on paper that was produced from FSC®-certified sources.

Want to use the FSC® logo on your project? Our team are here to help.

If you’d like to use the FSC® logo on your project, our FSC® liaison team are here to assist:

We will provide you with the correct logo and guidance on the approved way in which you can use it.

Once the artwork is complete, we will source the appropriate approvals from our FSC® certification body. If there are any amendments required, we will talk you through these.

We will ensure all the paperwork is completed to make sure a full audit trail is registered.

We are here to help you make the most of your choice to use FSC® stock. We’ll oversee the process and make it as quick and painless as we can.

Contact us now!

Get in touch with our team now. Call (0)1 531 2695 or email sales@azurecomm.ie

Create the Perfect Business Brochure

A brochure is a visual marketing collateral piece that showcases your company’s services or products. It’s a common resource for businesses that want to attract potential customers. 

What’s the Difference between a Brochure, a Pamphlet, and a Flyer?

A brochure’s purpose is to attract, convince and sell your products or services. A pamphlet, on the other hand, focuses on transmitting information about a specific topic, but its focus might be in educating, instead of selling.

The difference between brochures and flyers is both visual and in purpose. A flyer is an unfolded page, printed on one side or both, that promotes a specific event or sale. Because of this, there tends to be less information on a flyer than on a brochure.

How to create an effective brochure

Set the objectives you want to achieve with your brochure and determine your metrics

brochure

Before you design, choose your metrics by defining what your objectives for your brochure are.

If you want to drive people into a retail location, you could include a coupon or voucher and then measure how many of them are redeemed at your store.

If you are trying to drive people to your website, you should include a custom URL or QR code on the brochure and then track the number of visitors during the campaign.

Establish who the brochure is aimed at

brochure

Different audiences require different designs, and if you’re not clear on your audience, you might design a brochure that won’t work for your prospects.

Ask yourself:

  • Who is my ideal customer?
  • What kind of information are they looking for?
  • What kind of tone do they expect? (I.e. Corporate or conversational? Humorous or serious?)

Think about the context in which it will be used. 

If you will distribute your brochure during a specific event, such as a conference or product and service launch, you will need to ensure the design and copy are appropriate for that situation.

If you serve more than one industry, you could create different brochures that your sales team can share with your clients, showcasing specific solutions for their problems.

Copywriting tips

Keep it simple and concise.

While brochures offer more space for your copy than a flyer, their focus should be to entice your audience to start a conversation.  You should offer enough information to generate curiosity and interest, but not try to fit all the information about your service or product.

Tone of voice

brochure

Depending on who your audience is, you should choose a tone that matches their expectations. For example, if your brochure is going to be shared with parents to explain the benefits of your school, your tone needs to be informational, but you may be more informal and conversational. If, on the other hand, your brochure will be shared with management and C-level in the Financial Services industry, you may use industry appropriate terms and jargons.

Include your USP

Your brochure should generate interest from your target audience. For that, you should answer their question on “Why should I hire you or buy from you?”. Make sure that you answer this question throughout your copy, by showcasing what makes your organisation different from others.

Design tips

Images 

As a key piece of marketing collateral, ensure your brochure includes high-quality images that best reflect your brand and its offerings.

Colour

The colours used in the brochure should be consistent with your business’ colour palette.

Typography

Make sure that the typography (fonts) you use reflects your brand’s design and ideas. You should choose two fonts that work well together, one for headings and the other for the copy.

Also, guarantee that the size and design of your fonts make your brochure easy to read and understand.

Choose your brochure type

brochure

The Half Fold (or Bi-fold)

This fold is great for telling a story, since you can introduce an idea on the front cover; provide more detail on the inside, before leaving your audience with a CTA or final message on the back page

The Tri-Fold

One of the most popular types of brochure folds, the tri-fold, divides your sheet of paper or card into three. 

The Z Fold

The z fold is another popular form of brochure fold. The benefits of the z fold are that content can be divided into three parts, or run across all three panels to take advantage of a greater area.

Contact Us!

Azure Communications has the experience and expertise to help you create your next Business Brochure.  Call us at (0)1 531 2695 or email sales@azurecomm.ie

Create an Impactful Annual Report

A great annual report is the perfect opportunity to share information about your organisation and promote your brand and identity.

Your annual report is an opportunity to be transparent about your finances and make a showcase your brand. It also allows you to engage with many different audiences, including:

  • Stakeholders/shareholders
  • Employees
  • Potential employees
  • Industry colleagues and competitors
  • General public

The contents in an annual report may vary by industry, but usually contain the following:

  • CEO’s letter
  • Business Profile
  • Management’s analysis
  • Financial statements

Tips to Create a Great Annual Report

Demonstrate Impact

Annual Report

An annual report is an opportunity to emphasize your achievements, build trust in your organization, and demonstrate to your stakeholders your success.

Share your mission. 

Your mission, vision, and values guide your organisation in all that you do. By educating your audience about this, you can help to create a connection between yourself and them.

Introduce your leadership and other team members.

Use Graphs and Infographics

Annual reports generally contain a lot of complex data. You should make this data easy to understand by using graphs and infographic elements, such as charts, timelines and illustrations.

Just make sure that all your graphic elements have a consistent design and respect your brand guidelines.

Use Space Wisely

Annual Report.

White space or negative space is the space between the layouts, lines of paragraphs, between paragraphs, and graphic elements.

Research has shown that use of white space between paragraphs and in the left and right margins increases comprehension by almost 20%. (Lin, 2004).

Create a clear type hierarchy

You can create a hierarchy by altering the size, weight, and placement of various elements. Headings should be larger than subheadings, key figures should be bolder than the general body text, chart captions should be small and light, for example.

Contact Us!

Azure Communications has the experience and expertise to help you create your next Annual Report.  Call us at (0)1 531 2695 or email sales@azurecomm.ie

Increase your Insurance leads with Direct Mail

According to Lavidge (US), 70% of prospective customers prefer to receive healthcare and insurance messages via direct mail.

How to create a successful Insurance Direct Mail campaign

Segment your Insurance leads

By using your data, you can segment your campaign by message and objectives. You should create separate campaigns for your current and prospective clients.

By segmenting your message, in acquisition and retention, for example, you can be significantly more selective with which households receive your mail piece; reducing distribution wastage and focusing the distribution on people of most relevance to your business.

Insurance
Source: Experian

Create a customer portrait based on all relevant details you know, including age, gender, occupation, education, social status, purchase power, and previous interactions with your insurance agency.

Personalise your Insurance mail piece

Most insurance companies offer several different insurance products, especially designed for different stages of life and needs.

According to SmarterHQ, 72% of consumers only engage with marketing messages that are customized to their specific interest.

When you personalise the content and images of your mail piece to reflect the experiences of your audience, they are more easily engaged with your message.

Connect Insurance Direct Mail Marketing with Online Channels

Omni-channel strategies result in 23 times higher rates of customer satisfaction, increased sales, and customer retention.

Two of the most popular ways of adding a digital element to your direct mail piece are QR codes and personalized URLs (PURLs).

Insurance

PURLs are effective because you can use the customer’s name in the URL; however they have to manually type the address into their browser. With QR code your audience can simply scan the code with a smartphone camera to access the corresponding web page.

Keep Your Messaging Simple

Your insurance mailers should have a clear message and talk about something that your target audience wants or needs (i.e.: lower insurance rates, better coverage for certain types of property, etc.).

Include a Strong Call to Action

A good call to action is written clearly and precisely in a way that your audience is clear about what they should do next. It’s also a good idea to give a deadline for customers to reply and to be specific about how you want them to respond – visit, call, or go online.

Choosing the best format for your Insurance mail

Postcards

These can be a great way to let people know that you’re ready to work with them on all their insurance needs, or on a specific type of insurance product.

Insurance

Brochures

Give your prospective customers a little more detail about your insurance agency or about a specific in insurance you offer.

Flyers

A great alternative to postcards, flyers have plenty of room for images and content. They work especially well if you include some kind of giveaway or special offer to get recipients to take action.

Door drops

Insurance

Door drops are a targeted and cost-effective way to connect with your audience by delivering leaflets, flyers and brochures without the use of personal data.

Our technology allows us to deliver your acquisition and retention messages in one drop to the right door. Besides being completely GPS tracked, this solution can be at least 1/3 cheaper than traditional methods.

Our profiling tool also helps you to reduce waste, by identifying and reaching prospective clients, which are similar to your current ones.

Personalised letters

Insurance

Letters are a great way to engage with current or previous customers. Research shows that by adding a person’s name (and some colour) in the direct mail piece, it can increase the response rate by as much as 135%. By adding even more variable data information, you could increase the response rate by up to 500% vs. not including any personalisation at all.

Contact us!

Azure Communications has the experience and expertise to help create your next Insurance mailing campaign.  Call us at (0)1 531 2695 or email sales@azurecomm.ie