Top brands use strategic brand management strategies to enhance their brand.
1. Highlight What Sets You Apart
What sets you apart from your competitors?
You should broadcast your unique selling point (USP) in a variety of channels.
Post about your achievements and include an Awards section on your website. People want to feel they’re doing business with the best. Discover what makes you the “best” and add it to everything you do.
2. Tell your story
People love stories. They make your business, and you, look more human and create a connection with your audience.
Tell them how your business came to be. Who is your team? What do you like to do in your spare time? Share what makes you “you” and your passions with your public.
3. Work with your team
Your employees are your best ambassadors. A happy, engaged team, means great service to your clients.
A study showed that brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels
Start by building a team that identifies with your brand and is a great fit for its culture.
Then, make sure they feel valued and empowered. Give them fair wages, invest in their development and create a positive workplace.
4. Reward customer loyalty
Whether online or through word of mouth, reviews from loyal customers are priceless. This means that a great brand management strategy is to build a community of loyal clients.
One way of doing it is by adopting a loyalty program. Research by Access Development shows that these can boost sales by 37%. And 77% of consumers say loyalty programs make them more likely to stay with brands.
A loyalty program gives you the perfect chance to strengthen your brand identity while making the experience feel personal to your customers.
5. Connect with a good cause
Connect with local charities, community groups, or international causes that share your values.
These are ways to interact with your local community and show customers your principles and passion.