Direct Mail 101: Create Your Mailing List

Direct Mail 101: Create Your Mailing List

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones.

Types of mailing lists

mailing list

Internal sources

Compile addresses from customer records, customer correspondence, and contact information from former and current customers.

External sources

You can get addresses from customers’ websites, trade directories, association directories, chamber of commerce directories and through social media.

Door drops

Door drops are a powerful and cost-effective marketing tool. 89% of consumers remember receiving a door drop mailing, which is more than any other marketing. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pin board or in the kitchen drawer.

By segmenting your message, in acquisition and retention for example, you can be significantly more selective with which households receive your leaflet; reducing distribution wastage and focusing the distribution on people of most relevance to your business.

mailing list

You can, for example, use our unique technology to target non customers in your area and do acquisition door drops.

Good practices for your next mailing list

GDPR

Gdpr general data protection regulation

To send a mail piece which is compliant with GDPR, you must guarantee the recipient has legitimate interest in what you are offering. Legitimate interest means you are sending direct mail to people and companies who may already be interested in your products or services.

According to ICO, you don’t need consent for postal marketing.  However, you should make it easy for people to be removed from mailing lists if they wish.

Outsource Your Direct Mail

High contrast, printed paper stack industry offset sheets.

Outsourcing your direct mail campaign is a simple way to guarantee that your company remains GDPR compliant. Azure Communications is specialist in direct mail and data processing, working with business and organizations within the Government, Charity, Insurance, Financial and Retail sectors. We can handle any GDPR issues or concerns that you may have. We can also help you to improve your campaign, delivering great response rates and engagement.

Update your mailing list constantly

Don't Just Clean Your Data, Govern It

By keeping your data up-to-date you can guarantee you are contacting people who have a genuine interest in your offer, meaning you will save money and be GDPR compliant.

At Azure Communications, we offer data cleansing services to ensure you have a high-quality database for your mailing campaigns. Our service ensures GDPR compliance, while also eliminating any duplications and errors. 

Read more here about the benefits of keeping your data up-to-date.

Encourage people to join your mailing list

Subscribing and digital marketing concept. top view of person using smartphone to making subscribe

 Use promotions, newsletters and other incentives to encourage people to sign up for your mailing list.  Gather information including name, gender, email address, role and company and mailing address. This data will help you to segment your list and offer the right services or products to each prospect.

Contact us!

Azure Communications has the experience and expertise to help create your next mailing campaign.  Call us at (0)1 531 2695 or email sales@azurecomm.ie