A recent research found that direct mail requires 21 percent less cognitive effort than other forms of marketing to be understood and absorbed. The same study discovered that consumers who received direct mail offers were able to recall the brand 75% of the time. On the other hand, customers who received digital-only versions remembered the brand only 44% of the time.
This brand awareness created by Direct Mail helps to increase your sales. The more aware consumers are of your brand, the more likely they are to think of your company first when choosing a product or service.
Best Direct Mail Strategies for Insurance companies
Personalise your mail piece to consumers’ stage of life.
Most insurance companies offer several different insurance products, especially designed for different stages of life and needs.
When you personalise the content and images of your mail piece to reflect the experiences of your audience, they are more easily engaged with your message.
Segment your campaign
By using your data, you can segment your campaign by message and objectives. You should create separate campaigns for your current and prospective clients.
By segmenting your message, in acquisition and retention for example, you can be significantly more selective with which households receive your mail piece; reducing distribution wastage and focusing the distribution on people of most relevance to your business.
Our technology allows us to deliver your acquisition and retention messages in one drop to the right door. Besides being completely GPS tracked, this solution can be at least 1/3 cheaper than traditional methods.
Our profiling tool also helps you to reduce waste, by identifying and reaching prospective clients, which are similar to your current ones.
Deliver Educational Content
Offering high-value content to your audience is a great way to increase trust, cultivate awareness, and position your brand as an authority in your industry.
Use Referral Programs
Direct mail is a powerful channel for growing referral programs. A referral program gives your customers additional incentive to talk about your company and recommend it to others.
Azure Communications has the experience and expertise to help create your next mailing campaign. Call us at (0)1 531 2695 or email firstname.lastname@example.org