HOW BROCHURES HELP YOU REACH YOUR BUSINESS GOALS

HOW BROCHURES HELP YOU REACH YOUR BUSINESS GOALS

Brochures help companies market their products or services. They’re traditionally single or multi-fold paper-based documents and come in various shapes and sizes.

Research suggests that physical media is more memorable, more persuasive, and more likely to drive behaviour than digital media.

Quadfold brochure mockup

Custom brochures can do more than just promote a business’s full range of products or services. They can help advertise upcoming events, raise awareness for a cause, or serve as map or program guide.

How to design marketing brochures?

1. Define the target audience for your brochure design

Whether you segment your market by age, buying cycle, income, location, or lifestyle, your brochure’s message and images should be designed with a specific audience in mind.

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2. Create targeted messages for your marketing brochure

The front page of your brochure needs to grab the attention of your reader. Everything on that page should compel them to turn the page.

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3. Use headers to state your brand’s offerings up front

Your headers should clearly and briefly state what your business offers, so that readers can easily understand what you’re promoting and what is your USP.

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4. Don’t use more than two or three colours

This is where your brand colours come in. Try to keep within the same colour palette from your logo or any other marketing materials like your website, business cards, or flyers.

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Contact us!

Azure Communications has the experience and expertise to help create high-quality brochures.  Call us at (0)1 531 2695 or email sales@azurecomm.ie