Mail expands the reach of Credit Unions and grows membership
Mail marketing for credit unions helps you reach more existing and potential members by matching your offers with the most relevant demographics. You can segment your message by, for example:
- New homeowners
- Income brackets
- Business owners
Credit union members care about their institution and want to stay informed. Some of the most popular one-time communications include:
- Welcome Packs
- Policy changes
- Privacy notices
- Regulation changes and updates
Inserts and Statement Stuffers for Credit Unions
Take advantage of the opportunity to reach members with their monthly credit union statements. You can include information about:
- Promotional material
- Branch openings
- ATM safety information
- Credit offers
- Privacy notices
Keep your community informed
Your bank or credit union’s newsletters should grab attention, enforce your brand and make sure your message is heard. Newsletters are a great tool for announcing your new products and services, listing upcoming events, showing off your community involvement and more.
Personalized URLs and Marketing Analytics
Combining direct mail campaigns with digital tactics such as website analytics, call tracking and personalized URLs enables credit unions to track the rate of customer response to specific offers.
Door drops are a powerful and cost-effective marketing tool. 89% of consumers remember receiving a door drop mailing, which is more than any other marketing. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pin board or in the kitchen drawer.
By segmenting your message, in acquisition and retention for example, you can be significantly more selective with which households receive your leaflet; reducing distribution wastage and focusing the distribution on people of most relevance to your business.
You can, for example, use our unique technology to target non Credit Union customers in your area and do acquisition door drops for a cash back mortgage switcher campaign
Azure Communications has the experience and expertise to help create your next mailing campaign. Call us at (0)1 531 2695 or email firstname.lastname@example.org