Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio and others combined with real-world objects.
Unlike Virtual Reality, AR is not a simulation of reality – but the change of reality generated by a computer, enhancing our perception of the world.
Augmented Reality is a very flexible and versatile technology, used in different industries and situations. It is in the sports scores we see on TV during a match; in the games we play on our phones and in the apps we use to learn about the Universe.
At Azure, we use AR to create interactive sensory experiences for our clients and help them to improve their communication with their customers.