Simply follow our 6 steps below to achieve fantastic results from your direct mail campaigns.
1. Make sure you are using quality, clean data.
Reviewing your mailing lists is essential to guarantee a good campaign. If people moved to a new home, changed their names, or modified their services, you should update their data on your mailing list to maximise your return on investment.
With GDPR regulations, it’s also important to have permission to send direct mail to the people on your address list. If you require help with preparing your data for mailing, our data specialists will be happy to help you and make sure that your message gets to the right door.
2. Segment your list
Targeting smaller groups helps you to send the right message to the right person. You can segment your market in many ways, e.g. by message, acquisition or retention, demographic, behavioural and geographical.
By segmenting your campaign, you better tailor your message to the needs of your audience. Want to use a different service that will allow you to reach 3x more people than with Direct Mailing? Read our article about leaflet marketing or contact us now.
3. Create a call to action
Think about the action that you want people to take after reading your direct mail. You should also give your audience a reason why they should take the desired action, that is, what will be the benefits they will get from this?
4. Be creative
Direct mail accepts a variety of designs, shapes and colours, so use this in favour of your campaign. You can even add a sample of your product.
By being creative, you guarantee that your campaign will be remembered and people may even share your piece with others. If you need some help with the design of your campaign, our team of designers can brainstorm with you and help you to create an impacting piece.
5. Use technology
By adding technology to your direct mail, you increase the response rate of your campaign. You can add QR codes, PURLs, videos and much more.
6. Follow up
Combining direct mail with a multi-channel strategy approach gives a boost to the response rate. You can use email campaigns, social media or call your audience to help them to remember your company and services.
Contact us now!
To optimise your direct mail campaign contact us, we’d love to discuss your requirements. Our team can draw upon their experience to help you to have successful direct mail campaigns.