Physical newsletters can be a powerful fundraising tool for Charities and Non-profit organizations.
Reminding your donors of the work that you do as a charity or non-profit organization is one of the most important practices you can have. By showing your donors where their money, time and resources are going to, you encourage them to keep working with you.
It’s helpful to offer information in multiple formats so you can reach audience members in a platform which they feel comfortable with.
Printed vs Electronic Newsletters
A recent survey discovered that more than 80% of people always read the print newsletters and magazines they subscribe to or receive free, regularly, from organizations they have relationships with. The same research revealed that, on the other hand, those same people read e-zines, blogs, and other digital media included in paid subscriptions only about 20 percent of the time.
Another survey, revealed that almost 50% of participants agreed with the statement “I pay more attention to information I receive by postal mail than if it was received by email.”
What to Share in Newsletters?
- Share 2-5 stories that represent your charity or non-profit that have happened in the recent past.
- Make sure to include your logo and brand colours to give your newsletter an official appearance and keep within your branding.
- Update donors on what has been happening within your organization and in your community.
- Promote Your Upcoming Events
When done correctly, printed newsletters can have massive benefits for your organization’s ability to share its mission with those most willing to support the cause.
At Azure Communications we work with some of the main Irish and international charities by helping them to keep in touch with their donors and community. Contact us now to discover how we can help you! Call us at (0)1 531 2695 or email firstname.lastname@example.org