How to Improve Your End of Year Sale with Direct Mail

Preparation is one of the most important things when it comes to sending a direct mail campaign for the end of the year. Set the Right Mood with Seasonal Colours  Selecting…

An effective design guides your audience through your mail piece and delivers your message in a visually appealing way. Great design also follows your brand standards and helps you create…

Discover how to choose the best format for your next direct mail campaign. Traditional Direct Mail Package The direct mail letter is one of the most personal types of marketing…

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Types of mailing lists Internal sources Compile addresses from customer records, customer correspondence, and…

A recent research found that direct mail requires 21 percent less cognitive effort than other forms of marketing to be understood and absorbed. The same study discovered that consumers who received direct…