Direct Mail 101: Measuring the Success of Direct Mail Marketing

When measuring the success of your direct mail campaign, it’s important to determine your KPI and ensure your mail piece is designed to help you to track your performance indicators. Direct…

Preparation is one of the most important things when it comes to sending a direct mail campaign for the end of the year. Set the Right Mood with Seasonal Colours  Selecting…

An effective design guides your audience through your mail piece and delivers your message in a visually appealing way. Great design also follows your brand standards and helps you create…

Discover how to choose the best format for your next direct mail campaign. Traditional Direct Mail Package The direct mail letter is one of the most personal types of marketing…

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Types of mailing lists Internal sources Compile addresses from customer records, customer correspondence, and…