Direct Mail Drives Insurance Sales

Direct Mail Drives Insurance Sales

A recent research found that direct mail requires 21 percent less cognitive effort than other forms of marketing to be understood and absorbed. The same study discovered that consumers who received direct…

Direct Mail 101: Understand Your Audience

Effective audience segmentation is the foundation of any good direct mail campaign. Understanding your ideal target’s buying preferences and pain points can help you better tailor your campaign’s purpose. Creating…

Direct Mail 101: Establishing Objectives and Goals

Before you can send out your direct mail campaign, you need to think about what you would like to accomplish from this campaign. Set Measurable Goals Every time your company…

The best printed advertising materials for your business

Printed advertising materials are printed pieces that present your company’s products and services.  Introduce Your Business Make a good first impression with these advertising materials. 1. Postcards Small and affordable…

Technology improves Direct Mail Marketing

Technology improves personalisation and eases planning, execution, and tracking in Direct Mail campaigns.  How can technology help? Cloud-based software to manage the workflow – Cloud solutions and automation allow you to…