It’s time to prepare your End-of-Year appeal

It’s time to prepare your End-of-Year appeal

As 31% of all annual charitable donations take place in December, the end-of-year fundraising appeal is a decisive moment to connect with your supporters. In 2018, offline giving made up…

Direct Mail 101: Measuring the Success of Direct Mail Marketing

When measuring the success of your direct mail campaign, it’s important to determine your KPI and ensure your mail piece is designed to help you to track your performance indicators. Direct…

How to Improve Your End of Year Sale with Direct Mail

Preparation is one of the most important things when it comes to sending a direct mail campaign for the end of the year. Set the Right Mood with Seasonal Colours  Selecting…

Direct Mail 101: Design Your Mail piece

An effective design guides your audience through your mail piece and delivers your message in a visually appealing way. Great design also follows your brand standards and helps you create…

Direct Mail 101: Deciding on a Format

Discover how to choose the best format for your next direct mail campaign. Traditional Direct Mail Package The direct mail letter is one of the most personal types of marketing…