Direct Mail 101: Develop a Compelling Offer and Call To Action

Direct Mail 101: Develop a Compelling Offer and Call To Action

The offer is something of value that you provide to your audience in exchange for their response.  You should ensure your offer clearly tells your audience what are the benefits…

Direct Mail 101: Create Your Mailing List

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Types of mailing lists Internal sources Compile addresses from customer records, customer correspondence, and…