How to Improve Your End of Year Sale with Direct Mail

How to Improve Your End of Year Sale with Direct Mail

Preparation is one of the most important things when it comes to sending a direct mail campaign for the end of the year. Set the Right Mood with Seasonal Colours  Selecting…

Direct Mail 101: Design Your Mail piece

An effective design guides your audience through your mail piece and delivers your message in a visually appealing way. Great design also follows your brand standards and helps you create…

Direct Mail 101: Deciding on a Format

Discover how to choose the best format for your next direct mail campaign. Traditional Direct Mail Package The direct mail letter is one of the most personal types of marketing…

Direct Mail 101: Develop a Compelling Offer and Call To Action

The offer is something of value that you provide to your audience in exchange for their response.  You should ensure your offer clearly tells your audience what are the benefits…

Direct Mail 101: Create Your Mailing List

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Types of mailing lists Internal sources Compile addresses from customer records, customer correspondence, and…