It’s time to prepare your End-of-Year appeal

As 31% of all annual charitable donations take place in December, the end-of-year fundraising appeal is a decisive moment to connect with your supporters. In 2018, offline giving made up…

Preparation is one of the most important things when it comes to sending a direct mail campaign for the end of the year. Set the Right Mood with Seasonal Colours  Selecting…

Discover how to choose the best format for your next direct mail campaign. Traditional Direct Mail Package The direct mail letter is one of the most personal types of marketing…

The offer is something of value that you provide to your audience in exchange for their response.  You should ensure your offer clearly tells your audience what are the benefits…

A recent research found that direct mail requires 21 percent less cognitive effort than other forms of marketing to be understood and absorbed. The same study discovered that consumers who received direct…