How to Improve Your End of Year Sale with Direct Mail

How to Improve Your End of Year Sale with Direct Mail

Preparation is one of the most important things when it comes to sending a direct mail campaign for the end of the year. Set the Right Mood with Seasonal Colours  Selecting…

Direct Mail 101: Deciding on a Format

Discover how to choose the best format for your next direct mail campaign. Traditional Direct Mail Package The direct mail letter is one of the most personal types of marketing…

Direct Mail 101: Develop a Compelling Offer and Call To Action

The offer is something of value that you provide to your audience in exchange for their response.  You should ensure your offer clearly tells your audience what are the benefits…

Direct Mail Drives Insurance Sales

A recent research found that direct mail requires 21 percent less cognitive effort than other forms of marketing to be understood and absorbed. The same study discovered that consumers who received direct…

Direct Mail 101: Understand Your Audience

Effective audience segmentation is the foundation of any good direct mail campaign. Understanding your ideal target’s buying preferences and pain points can help you better tailor your campaign’s purpose. Creating…