Direct Mail 101: Understand Your Audience

Direct Mail 101: Understand Your Audience

Effective audience segmentation is the foundation of any good direct mail campaign. Understanding your ideal target’s buying preferences and pain points can help you better tailor your campaign’s purpose. Creating…

Print Newsletters Drive Recurring Donations

Physical newsletters can be a powerful fundraising tool for Charities and Non-profit organizations. Reminding your donors of the work that you do as a charity or non-profit organization is one…